Systemic Design
Understanding interconnectedness
The supply chain in the agrifood system is difficult to track and inaccesible to consumers. We wanted to identify a way to connect the system and make information easily-available.
Summary
Challenges
*Need for low-cost and effective technological solutions - intuitive
*Relevance of data (timing), security and interoperability
*Customer’s lack of trust
Process
We used the systemic design methodology in order to understand the connection between all actors and their roles within the supply chain. We also leveraged on the design thinking methodology to deepen the identification of the problem.
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Diagnosis of territory
In order to understand the current situation and identify the real issues, we followed two methodologies: Systemic Design and Design Thinking. This process allowed us to immerse in the Agrifood supply chain
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Problem Identification
Deepening our recognition of the problem by identifying the main actors and their needs in the supply chain. We also identified the main technologies currently being used and their success rate.
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Ideation
Brainstorming, in order to find a solution that is valuable for all actors. We evaluated two possible models, 1) open: new technology available for all, 2) closed: Leveraging on an already existing technology.
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Solution Development
We decided to move on with te closed model approach. We identified Atma.io as the strongest player and most complete technology already existing for tracking and tracing in the supply chain.
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Implementation
We developed three strategies that tackled the main issues we were able to identify from Atma.io. These strategies are meant to create value and attract more users into the platform, since based on our research it is not very popular or well known.
Solutions
Closed system approach
A “One-stop shop" that already has use cases in the market. As well as a Modular solution that integrates third party applications. This allows for faster iteration and availability.
Focus on Atma.io
A digital platform that captures the full chain of custody along the supply chain and get real-time insights into the flow of products. Collects and shares information about where and how products are made and what they are made of.
Attraction strategies
We developed 4 strategies that tackled all the main issues Atma io phases today, 1) lack of user engagement: Incentives through Cashback programs, 2)accesibility: Fix the user journey to have more direct entry-points, 3) B2B Focus: shift to B2C by offering a gamified experience on the application.
our proposal
our proposal
This was a proposal created by students of Polimi Graduate School of Management for the Research and Design department that focuses on identifying solutions for sustainable transition.
