UX & UI Design
Marrying function and aesthetics
It always starts with UX, delving into user research, concept validation, information architecture, and prototyping. After rigorously testing and validating the prototype with the audience, I transition into UI. I craft aesthetically pleasing and exceptionally user-friendly software designs.
Process
User Experience Design (UX)
Responsible for the planning and design of user interfaces for digital products, such as websites and mobile applications. Ensure a smooth online experience by taking into account the user's interests, needs, abilities, and limitations.
Summary
User Interphase Design (UI)
Responsible for the visual design of a product's user interface. This involves selecting and creating elements such as color palettes, typography, layouts, and graphics to be used in the product's design system.
Tisú
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A Panamanian e-commerce platform created to receive and send gifts for any kind of celebration.
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Redesign and rebrand due to low usability and confused users.
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Test: The current website with its target audience to truly understand usability pain points.
Organize: Create a site map and information architecture that in clearer to the user.
Design: A responsive screens that include user needs. -
The design of this product was succesful. However, after project delivery, the brand decided to focus only on weddings instead of all kinds of celebrations. This affected the initial design proposed in the final product.
Guatt
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The first Panamanian Bitcoin wallet web app. Created to share, exchange, save, buy and sell Bitcoin easily.
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Understand, map and design the missing user flows from the current journey. Also, identify user needs and expectations.
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Analyze: Conduct a situational analysis to understand current market and user needs.
Research: Create surveys and automated screen tests in order to prove concept and usability.
Organize: Generate insights and map missing user flows.
Design: Implement UI design that matched Initial branding.
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The delivery of this desiagn was succesful. However, this app is currently not in the market yet.
Thank.Fish
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Modern Mantra is a venture design studio that focuses on creating technology that heals and awakens the soul.
Thank.Fish is a web app created to send and receive meaningful messages as gifts. It was created in order to promote gratefulness and love to those who surround you. -
Validate concept and create a seamless design experience as well as branding.
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Identify Users: Conducted user interviews in order to validate the concept.
Define: Gather Insights and map MVP features, timeline, site map, and user stories.
Design: Wireframes, structure of mobile version and branding.
Test: Create High fidelity prototypes and conducted testing with users.
Iterate: Adapted to responsive desktop version of all flows. -
The delivery of this design was succesful. However, the webapp is currently not available for the market.
