Growth Strategy
Istmo is a startup that sells shirts made from recycled plastic bottles and promotes a community of responsible humans.
Summary
*Successfully introduce and grow the new brand.
*Create a community of like-minded & conscious people
Challenges
*Foster sustainable practices throughout the entire product lifecycle.
As Co-founder and Director of Growth, I orchestrated the implementation of content strategy. This strategy seamlessly blends lifestyle elements with strategic brand collaborations. While the core product is T-shirts made from 100% recycled plastic bottles, the mission extended beyond fashion. Showcasing eco-friendly products but also engaging and inspiring our community to raise awareness about plastic’s potential to transform.
Process
Solutions
Collaborations
Building partnerships that resonate with our community, creating a shared space for individuals to connect and engage.
Watch a video
Pop-ups
Participated in markets and events in order to meet new audiences and promote the purpose of the brand.
Educational Programs
Waste Revolution provides trainings on recycling best practices and environmental talks.
in action
in action
In crafting this strategy, Istmo emerges as more than a fashion brand; it's a movement driving positive change through conscious consumerism.