Customer Testing

(Also known as user testing in some cases)

Is the process of gathering feedback from customers (or users) in order to determine the effectiveness of a product, service or concept. This helps businesses understand how customers interact with their products and services, and it can help them improve or even update their offerings.

How to apply it?

There are several methods used to apply these tests. Some include: surveys or focus groups to collect feedback from customers. This feedback is then analyzed to better understand customer needs and expectations.

Do not think that this is too expensive to apply in your business. There are multiple free tools out there that can be used to gather insightful information like Google forms, Useberry, or even through a call on Zoom. The key here is to determine exactly what you want to learn from these people.

Try to set aside your curiosities and focus on what it is that could really help you upgrade your product or service.

What are the benefits?

Gaining valuable insights into customer behavior and preferences, as well as improving customer satisfaction. Additionally, customer testing can help businesses identify issues with their products or services and make corrective changes.

Why apply it?

You are NOT your user. Never underestimate the power of listening to your target audience. They are the only ones who truly understand if your product or service is not only satisfying their needs but also solving their problems.